Things to check before submitting website URL

What To Know Before You Submit Your Website URL

Submitting your website to the major search engines should be done very carefully. Never allow a URL submission service to submit your site to thousands of search engines, simply because thousands of search engines do not exist. There are only about 500 search engines, and only around 200 are credible and actually receive traffic. URL submission services that offer this type of submission are to be avoided. The most efficient method to use when submitting your website for inclusion is to do it yourself or to hire an expert to do it manually.

Before you begin to submit your website ensure that your web pages are thoroughly and properly designed using quality keywords, and most importantly your site must contain original, relevant content. Do not submit websites that are incomplete. Be sure to provide updated information about your website, keywords, etc. A simple submission to each search engine does not guarantee that your site would be immediately listed or that the ranking will be high. One important factor to remember is to include a site map which makes the crawling simple for the web robots.

An established website, already indexed by the major search engines, should not need to be submitted again. This can sometimes be conceived by the search engines as spamming. New websites with no established backlinks should be submitted only to the major search engines, and given some time to allow for indexing, should not be re-submitted unless your site is not indexed. If for some reason your site is not listed within a reasonable amount of time, a focus as to why your site is not indexed should be implemented.

If your website is not indexed within a few weeks after making the submission, there is usually a reason for this. It could be as simple as a "no follow" robots tag within the source code of your web page or not enough content on the web page. To ensure the search engines will index your website create web pages that contain relevant, quality content with 400 or more words on each page. This should be content which contains the main theme of your website. There other many other factors which could cause a website not to be indexed, such as broken links, duplicate content or repeditive submissions.

FFA pages, safelists and classified sites should not be submitted to and should be avioded at all costs. Never type in your URL anywhere offering a submission to a list of ad sites or any type of so called safelist. There are reasons search engines consider these types of pages unimportant, and usually penalizes sites listed on this type of a webpage. Services offering to submit monthly should also be avioded. Do not let your URL fall into the wrong hands, your website could end up not being indexed or even blacklisted if submitted to the incorrect or corrupt areas of the web.

Article Source: James Day (ArticleBiz.com)
http://www.submit-site.org

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Competition between Google Adsense and Yahoo Publisher Network

Contextual Advertising - Google AdSense vs YPN

Ever since Google AdSense opened up possibility to earn money as a web publisher, contextual advertising has assumed significance. Until a few years ago, banner ads were more favored. Google Adsense wasn't around, and often odds were against small businesses to place ads and get noticed. Over time, banner ads became less preferable mainly because web viewers increasingly considered them as major distractions.

Overture and Google took in the scent quite early and started experimenting with text ads based on contextual advertising. Initially the emphasis was on showing text ads in search results when a search term coincided with the keyword chosen by the ads. AdWords took shape early 2002, and though Overture was already an old hand when AdWords started, the latter galloped ahead in no time.

Google AdSense is a late entrant, followed only recently by Yahoo Publisher Network (YPN). After YPN debuted, there is no stopping the comparison between the two. For an average web publisher today and in coming days, it will be like 'the more, the better'. In this article, we will closely look at contextual advertising and how the competition between YPN and Google AdSense affects web publishers.

Contextual advertising - what it means?

Contextual advertising refers to those ads that are relevant to the content of a webpage in which they appear. For example, if a viewer visits a site about paintings, and the site shows contextual advertising like Google AdSense, the viewer will see ads related to paintings, such as watercolor works, art gallery and so on. Contextual advertising is dynamic, so if a viewer refreshes a webpage, a completely new set of ads appears.

Google AdSense on the cue

After overwhelming success of AdWords in relatively short time, Google AdSense came to be launched in early 2003, a program that is all about contextual advertising. To be true, eZula must retain credit of having first launched contextual advertising program way back in 2001. But it is Google AdSense which popularized the concept rapidly.

What is good about Google AdSense is that it allows web publishers of any size to display its contextual advertising and earn money.

In comes Yahoo Publisher Network (YPN)

Although belated, Yahoo launched YPN to take on Google AdSense in August last year in the field of contextual advertising. Though yet to be out of beta and still meant for US sites, YPN does appear as a whiff of fresh air in the sense that users will now have another option other than the ubiquitous Google AdSense. As of now, there is less variety in YPN compared to Google AdSense. However, YPN is said to be paying far more than Google AdSense for each click generated, which is one reason why YPN publishers are happy with its contextual advertising.

YPN versus Google AdSense

It is early days to compare between the two, especially since YPN is yet to debut internationally. Going through user experience, the most important point that crops up is YPN's generous EPC as said above. Google AdSense is more superior in ad targeting which means more click-through-rate (CTR). Ad links are shown in Google AdSense, not so in YPN. On the other hand, while YPN displays link title to show the full ad text, Google AdSense does not.

In addition to text ads, Google AdSense also allows image ads in the same format as text displays. There is however no way to know from ad statistics as to how image ads perform vis-à-vis text ads. Though necessarily contextual advertising, image ads still are a throwback to old days of banner ads. YPN does not show image ads.

Summing up, there is no doubt that contextual advertising is here to stay. As YPN evolves further, the choice between it and Google AdSense can be expected to narrow down. For the moment, if you are not located in US, yet interested to make an earning through contextual advertising, the answer is Google AdSense.

Article by Josh - admin@hostingfrenzy.com
Josh is the webmaster of www.hostingfrenzy.com

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